Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s secret algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of your website: on-page factors and off-page factors. On-Page factors all have to do with elements of your own website. On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site.
Importance of on-page SEOOn-page SEO consists of all the elements of SEO we can control best. We can control the technical issues and the quality of the content. We believe on-page issues should all be tackled as they’re in our own hands. If we create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that the off-page SEO strategy will be successful. Link building with a crappy site is a very tough job. Nobody wants to link to articles that are badly written or boring.
Essential on-page SEO factors
Technical excellenceThe quality of the code should be high. It should not unintentionally blocking crawlers from indexing the website. WordPress is an SEO-friendly platform and we take care of most remaining technical SEO challenges, without you even noticing it.
Awesome contentWhy do people visit the site? Most likely because it contains information they’re looking for. Therefore we should write excellent content. Search engines like Google read your text. Which site ranks highest is for a large part based on the content of a website. That content should be about the right keywords, informative, and easy to read.
Flawless User InterfaceThe third and final pillar is User Interface. Users need to easily understand your website. They should be able to find what they want in a heartbeat. They should know where to click and how to navigate through the site. And it should be fast! A beautifully designed website is nice, but we should definitely make it the top priority to create a user-friendly website first!
Detailed On-Page SEO Factors
Factors for each page of website
- High quality Unique contents with 350 words
- Relevant Keyword Research
- Keyword Density 2% to 5% on the page
- Keyword placement in contents
- Keyword in the Title Meta Tag
- Keyword in the Head Meta Tag
- Keyword in Description Meta Tag
- Keyword in and Keyword Meta Tag
- Keyword in the First and Last Sentence in contents
- Alt Tag for Images
- Internal Linking
- Add NoFollow Tags to Unimportant Links
- Cross-Browser Compatibility
- SEO Friendly URL
- Canonicalize of URL
- Page Speed optimization
Factors for complete website
- Optimize robots.txt for crawling
- W3C (HTML/CSS) validation
- Google Analytics integration
- Google WebMaster integration
- XML sitemap