Off-Page SEO

Off-Page SEO is about everything that doesn’t happen directly on the website. Optimizing the website is called on-page SEO and includes things like site structure, content, speed optimizations and other on-page and on-site factors. Off-Page SEO is about, among other things, link building, social media marketing and Social bookmarking. Or in other words, generating traffic to your site and making your business appear like the real deal it is.

Importance of Off-Page SEO

Search engines have been trying for decades to find a way to return the best results to the searcher. Off-Page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website. A web site that is high quality and useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.

Benefits of Off-Page SEO

A successful Off-Page SEO strategy will generate the following benefits: Increase in rankings – The website will rank higher in the SERPs and this also means more traffic. Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page and Sergey Brin (Google founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher.  Page rank today is only one out of the 250 factors that Google is using to rank websites. More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc.

Detailed Off-Page SEO Factors

  • Directory Submission
  • Article Submission
  • Social Media Marketing
  • Social Bookmarking
  • Search Engine Submission
  • Google Indexing
  • Blog Reviews
  • Blog Commenting
  • Forum Linking
  • Affiliate Marketing
  • PPC Ad Campaign
  • Press Release distribution
  • Document Sharing
  • Video Marketing
  • Pad file submission (for digital products only)
As the scope of work could be varied for Off Page optimization, so please contact us with the detail of the services you require and we will provide you a detailed work plan along with financial analysis. [questions]